One of my top values is staying in a constant state of learning. I have been researching other kung fu blogs to see how I can increase my domain authority as well as write better articles for you our awesome readers. As I do my research I am realizing that it’s apparent most martial artists don’t understand internet marketing or blogging.
Writing About The Kung Fu Lifestyle
Kung fu blogs are so bad that literally one of the most popular kung blogs I could find is one called kung fu tea blog. While it has a catchy name it doesn’t actually have anything to do with kung fu or martial arts.
If you ask me that is a disconnect. Can you imagine someone looking for something kung fu blogs related and instead they find a blog about tea? which brings me to understanding the importance of staying focused when you write in a blog.
To often new bloggers will write about anything and everything. There is plenty of proof online that staying laser focused on just a few topics in the same niche is better than spreading yourself thin by writing about many different topics in different niches.
For example: if your blog is about Dogs and you write about Cars you are no longer staying niche specific. However if you are writing about Dogs and you want to also write about cats and parrots, you could get away doing it because they are all in the pet niche.
My advice is if you are writing about kung fu focus on writing kung fu articles.
Tip 1: Do Good Research
There are several different ways to come up with content for your blog. Maybe you want share videos and be more like a vlogger or maybe you want to cover current events. Whatever it is you decide to do make sure you take the extra time and do good research.
When it comes to blogging google is your friend. Keep in mind in 2022 a good good blog post usually has 1000 words or more.
If you have a budget to work with consider keyword tools and other software to help do the heavy lifting for your blog post. It’s tempting to use lots of short cuts but I caution you on things like article spinners etc. While there are some good article AI software out there. There are even more garbage products as well.
Create A Kung Fu Blog That Looks Modern
It’s 2022 I am shocked by how many kung fu blogs I have visited that look that are stuck in 1997. Meaning that even though the articles are current the actual blog is so outdated it’s hard to take the site serious.
Ultimately the purpose of a blog is to either, get a lead into an autoresponder, or sell something. While entertaining or educating the reader. In any case you want to present a fresh clean looking site. It goes along way in creating credibility with your reader.
At the end of the day presentation goes along way. You know what they say first impressions matter. It’s worth it if you don’t have the skillset yourself to create a blog to have a professional do it for you. When it comes to blogging there are several type of CMS platforms to choose from as well as thousands of themes and plugins. A web developer can help you get set up with everything you need to run a professional looking business blog.
I am sure you will be tempted to cut corners on this part. But trust me and don’t do it. I can’t tell you how many times in my life I had to start over because I messed up. It sucks and if you can do it right the first time it will save you grief and agrevation later.
Tip 2: Give Away Value
Here at Enter Shaolin we give away a Ebook and a free membership to our intro course. It’s several hours of quality kung fu training. Keep in mind people buy from people they know, like and trust. Giving away value is one of the best ways to bridge that gap.
Finally Don’t Be One Of Those None Friendly Kung Fu Blogs
You may be an amazing martial artist but if you blog isn’t inviting, if you aren’t focused on quality content and you aren’t engaging with your readers, your blogging efforts won’t get you very far.
This is by far the biggest issue I see online and it’s the reason why I am even doing a blog post like this. It’s in hopes that other kung fu bloggers read it and maybe have an ah ha moment. This speaks to a problem that is within the martial art community.
The problem is pride and ego. To many martial artist have fear of loss when it comes to their martial art business. My advice is swallow your pride and ego and start learning how to become a positive member of the martial art blogging community.
So if you own one of those kung fu blogs I see out there. I want you to take a moment and ask yourself how you can make your site more enjoyable for the reader. While you are pondering that also ponder how you can attract other kung fu bloggers to your site.
In the world of blogging it’s all about networking with other liked minded people. Keep that in mind. Othere than that see you out there in the blogosphere.
Tip 3: Consider Videos
I think maybe it was 2007 when I first heard the term Vlogging. Vlogs are generally more popular than regular blogs. The reason is because not only are the blog owners providing value via the written word they take it one step further and they also create videos.
Imagine for a moment that not only does your reader visit your blog, they also watch your videos and read your emails.
This is how you create credibility with your subscriber. The more they see you and hear you the more likely they are to purchase something from you. Or if you are just monitizing your site with something like google adsense, they will click your ads. Either way. Vlogging plus email marketing is the fastest way to start creating that know, like and trust triangle.
Here at Enter Shaolin we do a mix of blogging and vlogging.